A 60-day Lagos lead generation engine for a B2B technology company

Scrella had a strong offer but no repeatable way to put it in front of the right Lagos businesses. Lead generation depended on referrals and founder time, which does not scale.

They needed a system that could reach B2B partners and SMEs at volume, qualify them properly, and feed a clean handover to their sales team, all inside a fixed 60-day window.

Without that, growth stayed capped by how many conversations one or two people could personally start each week.

We built a complete 60-day Lagos B2B partner and SME lead generation campaign as a packaged system, not a one-off blast.

The build included seven finalised campaign assets covering targeting, messaging, qualification, and follow-up, all written to BTO standards and converted into branded HTML ready to run.

Every asset was audited for writing-style compliance and structured so the campaign could launch on Day 1 and run to a measured target rather than a vague promise.

The full campaign system was delivered and the engagement was paid in full at ₦1,128,750, validating the offer commercially before a single lead was counted.

The system is built to deliver 800 or more qualified Lagos partner and SME leads across the 60-day run, with qualification and handover built in so the sales team works warm conversations, not cold lists.

Scrella moved from founder-dependent outreach to a documented, repeatable lead engine they can point at any segment.